Jose L Ruiz-Alba
Professor of Marketing. Research & Knowledge Exchange Leader.
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About
Jose L Ruiz-Alba is a Professor of Marketing and Research & Knowledge Exchange Leader at the University of Westminster, located in the United Kingdom. His research areas encompass brand image dynamics in sports, internal marketing orientation, business-to-business sales in the digital age post-COVID-19, and the role of artificial intelligence in servitization. He has authored several recent articles addressing topics such as stakeholder engagement in grassroots football, interfunctional coordination in customer experience, and the internationalization of innovation practices.
Articles (17)
Year:
2022
Collaborators (11)
José Roberto Vila Oblitas
Profesor Contratado doctor
University of Malaga
Sandra Tobon
Lecturer
-
María del Mar Muñoz Martos
Profesor Titular de Universidad – TU/ Catedrático de Escuela Universitaria - CEU
University of Malaga
Alireza Nazarian
Senior Lecturer
University of Westminster
Vanesa F. Guzman-Parra
University of Malaga
Sergey Kazakov
Universidad de Alcalá
María José Quero
University of Malaga
Pantea Foroudi
Brunel University London
Anees Ikramullah
University of Westminster
Javier Morales Mediano
Associate Professor
Universidad Pontificia Comillas
Mohamad abou-foul
Senior Lecturer in Business and Management
Oxford Brookes University
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