Julia A. Fehrer
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Senior Lecturer Marketing
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About
Julia A. Fehrer is a Senior Lecturer in Marketing at the University of Auckland, New Zealand. Her research predominantly focuses on sustainable supply chains, digital service innovation, and circular service ecosystems, with recent contributions addressing topics such as brand meaning and resilience in service ecosystems. Through her work, she explores the intersection of marketing practices and social change, particularly in emerging economies.
Recent Grants
Grant: Open
Shaping circular market systems for plastics in New Zealand
Open Date: 2022-10-01
Close Date: 2027-09-01
Articles (13)
Collaborators (3)
Jonathan J. Baker
University of Adelaide Faculty of the Professions
Heiko Wieland
California State University
Liliana Bove
University of Melbourne
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