Ken Kumagai
Professor of Marketing (Research Unit Leader for Brand Strategy)
Mie university
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Ken Kumagai is a Professor of Marketing at Mie University, Japan. He serves as the Research Unit Leader for Brand Strategy and focuses his research on the dynamics of brand equity, consumer behavior, and sustainability. His recent publications investigate the implications of brand-sustainability congruence and the interplay between luxury branding and consumer evaluations.
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Shin’ya Nagasawa
Waseda University
JAPAN
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