Kyuhyeon Joo

Research Professor

Sejong University

South Korea

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About

Kyuhyeon Joo is a Research Professor at Sejong University in South Korea. His research focuses on technology acceptance, particularly in the context of robotic services, eco-friendly innovations, and consumer behavior in various industries. Recent articles explore topics such as the integration of robotic systems in restaurants and golf, as well as the psychological and cultural factors influencing technology adoption.

Articles (10)

Information trust and its outcomes in the airline industry: The type of service providers as a moderator

Year:

2025

A new era of technological change in the restaurant industry: focusing on perceived values of robot servers

Year:

2025

Understanding golfers’ acceptance behavior toward robotic golf caddies by merging the task technology fits theory and the perceived risk theory

Year:

2025

Exploring Consumers’ Technology Acceptance Behavior Regarding Indoor Smart Farm Restaurant Systems: Focusing on the Value-Based Adoption Model and Value–Attitude–Behavior Hierarchy

Year:

2025

Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption

Year:

2024

Do Consumers’ Perceived Attributes and Normative Factors Affect Acceptance Behavior Towards Eco-Friendly Self-Driving Food Delivery Services? The Moderating Role of Country Development Status

Year:

2024

A Study on the Cognitive, Normative, and Affective Factors That Enhance the Pro-Environmental Behaviors of Consumers in the Context of Drone Food Delivery Services

Year:

2024

Consequences of Psychological Benefits in the Context of Eco-Friendly Indoor Smart Farm Restaurants: The Moderating Role of Curiosity

Year:

2023

Acceptance of Green Technology-Based Service: Consumers’ Risk-Taking Behavior in the Context of Indoor Smart Farm Restaurants

Year:

2023

After the Seoul Halloween crowd crush: a mixed-method approach to enhance intentions to visit Itaewon

Year:

2023

Collaborators (2)

Jungsun (Sunny) Kim

University of Nevada

UNITED STATES

Jinsoo Hwang

-

SOUTH KOREA

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