Kyung-ah Byun
Associate Professor of Marketing
The University of Texas at Tyler
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Kyung-ah Byun is an Associate Professor of Marketing at the University of Texas at Tyler, USA. Her research interests encompass various aspects of consumer behavior, including the impact of design innovation on consumer attitudes, the relationship between management engagement and organizational sustainability, and the influence of CEO characteristics on product performance. She has published extensively on topics such as consumer satisfaction, microlending, and the dynamics of product reviews during the COVID-19 pandemic.
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