Maik Hammerschmidt
Professor of Marketing
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Professor Maik Hammerschmidt is a faculty member in the Department of Marketing at Georg-August-Universität Göttingen, Germany. His research interests encompass areas such as immersive virtual influencers, corporate social responsibility strategies, and the dynamics of consumer engagement in digital environments. Recent publications include studies on the impact of social media advocacy on purchasing behavior and the effects of gamification in AI on customer motivation. Professor Hammerschmidt’s work significantly contributes to understanding marketing dynamics in contemporary contexts.
Articles (17)
Collaborators (7)
Maher Georges Elmashhara
Associate Professor (Senior Lecturer)
Manchester Metropolitan University
Stefan Morana
Junior Professor
Saarland University
Aliasghar Arabmaldar
University of Hertfordshire
Hauke Wetzel
Professor
UNSW Sydney
Wendy Moe
University of Maryland at College Park
Susana C. Silva
Associate Professor
Universidade Católica Portuguesa Católica Porto Business School
Matthias Klumpp
University of Bremen
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