Manfred Krafft
Professor
University of Muenster
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Manfred Krafft is a Professor at the University of Muenster in Germany. His research areas encompass consumer behavior, marketing strategies, and the impact of technology on retail, as evidenced by his recent publications. He has explored topics such as willingness to pay for innovations, customer engagement in physical stores, and the effects of loyalty programs on consumer dynamics. His work also addresses the challenges faced by marketing scholars in the context of the Fourth Industrial Revolution.
Articles (7)
Collaborators (3)
Lina Altenburg
Assistant Professor of Marketing
Erasmus University Rotterdam
NETHERLANDS
Tammo H.A. Bijmolt
Prof.dr
University of Groningen
NETHERLANDS
Vijay Viswanathan
Professor
Northwestern University
UNITED STATES
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