Mariana Bassi-Suter

About

Dr. Mariana Bassi-Suter is an Associate Professor at Toulouse Business School in France. Her research focuses on brand activism, corporate social responsibility, and the marketing strategies of internationalized firms, particularly in the context of emerging markets. Recent articles highlight her analysis of the impacts of brand activism on firm value and the role of country-of-origin image in marketing. She is actively engaged in examining the teaching performance of marketing educators and the ethical implications within the fashion and apparel industry.