Marta Frasquet

Full Professor (Catedrática de Universidad)

University of Valencia

Spain

Research Interests

Explore related searches

Professors in Spain Professors in Marketing Marketing professors in Spain

Contact this professor

LinkedIn

ORCID Google Scholar Academic Page

Articles (9)

The role of artificial intelligence in improving the omnichannel customer experience

Year:

2023

When showrooming is not a threat: uncovering opportunities for showroomer retention

Year:

2023

Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

Year:

2022

The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises: a Latin American perspective

Year:

2022

Complaint behaviour in multichannel retailing: a cross-stage approach

Year:

2021

Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework

Year:

2021

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model

Year:

2021

Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram

Year:

2021

Explaining mobile commerce usage intention based on technology acceptance models in a developing market context,Objašnjenje namjere korištenja mobilne trgovine na temelju modela prihvaćanja tehnologije (Tam) u okviru tržišta u razvoju

Year:

2021

Collaborators (2)

Marco Ieva

Assistant Professor

University of Parma

ITALY

Alejandro Molla-Descals

Head

University of Valencia

SPAIN

Social connections

How do I reach out?

Sign in for free to see their profile details and contact information.

Meet Kite AI