Marwa Tourky
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Associate Professor of Marketing and Brand Management
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About
Dr. Marwa Tourky is an Associate Professor of Marketing and Brand Management at Cranfield University, Cranfield School of Management, UK. Her research focuses on various aspects of marketing and brand management, including customer-oriented organizational behavior, workplace dynamics, and consumer-based brand equity. Recent publications highlight her work on the impact of leader humor in customer service settings, the implications of workplace gossip, and the importance of aligning employee values with organizational reputation.
Recent Grants
Grant: Close
Exploring the determinants of an effective implementation of Surfwell and measuring its impact on employees’ wellbeing
Open Date: 2019-01-01
Close Date: 2021-01-01
Articles (10)
Collaborators (4)
Ahmed Shaalan
University of Birmingham
William Harvey
University of Bristol
Gomaa Agag
Associate professor
University of Nottingham Business School
Riyad Eid
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