Matti Haverila
Professor
Thompson Rivers University
Canada
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Research Interests
Digital Marketing
50%
Brand Management
50%
Marketing
70%
Consumer Behavior
40%
Consumer Psychology
30%
Business Performance
30%
Customer Engagement
30%
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Articles16
Collaborators5
Muhammad Mohiuddin
Associate Professor
Laval University
CANADA
Samim Al-Azad
Assistant Professor
Lakehead University
CANADA
Jenny C. Twyford
The University of Manchester
UNITED KINGDOM
Nashwa Nader
London South Bank University
UNITED KINGDOM
Kai Haverila
Lecturer
Concordia University
CANADA
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