Matti Haverila

Professor

Thompson Rivers University

Canada

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Articles (16)

The Impact of Perceived Effectiveness of Non-Pharmaceutical Interventions (NPIs) on Attitude Toward Usage, Behavioral Intentions, and Actual Usage

Year:

2024

Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners

Year:

2024

The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role

Year:

2024

Moving Toward Economic and Digital Sustainability in Marketing Analytics

Year:

2024

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!

Year:

2024

Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis

Year:

2023

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Year:

2023

The impact of social influence on perceived usefulness and behavioral intentions in the usage of non-pharmaceutical interventions (NPIs)

Year:

2023

Brand Community Motives and Engagement: The Impact of Gender

Year:

2023

The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial Performance

Year:

2022

Engagement, participation, and relationship quality in the context of co-creation in brand communities

Year:

2022

The relationships between the satisfaction, value for money and repurchase intent constructs in the context of wine tasting room

Year:

2022

The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty

Year:

2022

The impact of the student–instructor relationship on student-centric measures

Year:

2022

Brand community motives and their impact on brand community engagement: variations between diverse audiences

Year:

2021

Critical variables and constructs in the context of project management: importance-performance analysis

Year:

2021

Collaborators (5)

Muhammad Mohiuddin

Associate Professor

Laval University

CANADA

Samim Al-Azad

Assistant Professor

Lakehead University

CANADA

Jenny C. Twyford

The University of Manchester

UNITED KINGDOM

Nashwa Nader

London South Bank University

UNITED KINGDOM

Kai Haverila

Lecturer

Concordia University

CANADA

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