Michel Clement

Universität Hamburg

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Articles (17)

Collaborators (10)

Nadia Abou Nabout

WU Vienna University of Economics and Business

Martin Spann

Ludwig-Maximilians-Universität München

Jan Becker

Kühne Logistics University

Christina Mikkelsen

Karen Page Winterich

Pennsylvania State University

UNITED STATES

Edlira Shehu

Professor of Digital Marketing

University of Groningen

Sönke Albers

Professor of Marketing and Innovation

Kühne Logistics University

Alexander Edeling

Associate Professor of Marketing

Eva-Maria Merz

University of Amsterdam

Andre Marchand

Leipzig University

Michel Clement

Research Interests

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Contact this professor

Articles (17)

Collaborators (10)

Nadia Abou Nabout

Martin Spann

Jan Becker

Christina Mikkelsen

Karen Page Winterich

Edlira Shehu

Sönke Albers

Alexander Edeling

Eva-Maria Merz

Andre Marchand

How do I reach out?

Meet Kite AI

Michel Clement

Research Interests

Explore related searches

Contact this professor

Articles (17)

Trading-off health safety, civil liberties, and unemployment based on communication strategies

The impact of smart speakers and podcasts on news media consumption

The rise of smart speakers: a comparative analysis of music streaming service adoption and platform interdependencies

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”

Conversion in Music Streaming Services

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Exclusivity strategies for digital products across digital and physical markets

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services

Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals

The impact of COVID-19 on music consumption and music spending

The impact of COVID-19 on blood donations

Validation of a standardized donor health questionnaire across substances of human origin

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

The impact of temporary deferrals on future blood donation behavior across the donor life cycle

The role of affect, satisfaction and internal drive on personal moral norms during COVID‐19

Collaborators (10)

Nadia Abou Nabout

Martin Spann

Jan Becker

Christina Mikkelsen

Karen Page Winterich

Edlira Shehu

Sönke Albers

Alexander Edeling

Eva-Maria Merz

Andre Marchand

How do I reach out?

Meet Kite AI