Mika Yrjölä

University of Tampere

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Articles (12)

Collaborators (3)

Elina Jaakkola

Professor of Marketing

University of Turku

Hannu Saarijärvi

University of Tampere

Malla Mattila

University Lecturer, Academic Director (MDP in Leadership for Change)

University of Tampere

Mika Yrjölä

Research Interests

Explore related searches

Contact this professor

Articles (12)

Collaborators (3)

Elina Jaakkola

Hannu Saarijärvi

Malla Mattila

How do I reach out?

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Mika Yrjölä

Research Interests

Explore related searches

Contact this professor

Articles (12)

An experiential perspective on uncertainty in peer-to-peer platform services

Value propositions of artificial intelligence in retailing

Paradox blindness

Retail metamorphosis – how retailing reconfigures itself for the future

Challenging the "integration imperative": A customer perspective on omnichannel journeys

Shop at your own risk? Consumer activities in fashion e-commerce

Digital transformation of business-to-business sales

From customer to actor value propositions: an analysis of digital transaction platforms

Customers' perceptions of returning items purchased online: planned versus unplanned product returners

A typology of second-hand business models

Eye on the customer : breaking away from the inside-out mindset

Space-to-face (S2F) hospitality in spaces and places

Collaborators (3)

Elina Jaakkola

Hannu Saarijärvi

Malla Mattila

How do I reach out?

Meet Kite AI