Muhammad Aljukhadar
Assistant Professor
HEC Montréal
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Dr. Muhammad Aljukhadar is an Assistant Professor at HEC Montréal. His research areas encompass consumer behavior, social media dynamics, and the impact of macroenvironmental factors on consumer vulnerability during pandemics. His recent articles explore topics such as consumer self-construal, the influence of ethnocentrism on international shopping, and the effectiveness of recommender systems in enhancing product involvement.
Articles (7)
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