Nadia Zahoor
Senior Lecturer in Strategy
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Nadia Zahoor is a Senior Lecturer in Strategy at Queen Mary, University of London, UK. Her research areas encompass digital transformation, entrepreneurial marketing capabilities, and strategic agility in small and medium enterprises (SMEs). Recent publications include studies on the impact of digitalization on new-venture performance and the role of strategic flexibility in enhancing export performance during crises.
Articles (16)
Collaborators (12)
jie wu
University of Aberdeen
Huda Khan
University of Aberdeen
Svetla Marinova
Aalborg University
Cary Cooper
The University of Manchester
Shlomo Yedidia Tarba
University of Birmingham
Domnan Miri
Teesside University
Tazeeb Rajwani
Chaired Professor of International Business and Strategy
University of Surrey
Arinze Christian Nwoba
Lecturer in Marketing
Loughborough University
Zaheer Khan
University of Aberdeen
Lin Cui
Professor
Australian National University
Yong Kyu Lew
Hankuk University of Foreign Studies
Saqib Shamim
Queen Mary University of London

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