Narimasa Yokoyama

About

Professor Narimasa Yokoyama is a faculty member at Hosei University in Japan. His research focuses on e-retail dynamics, customer satisfaction, and innovative market strategies, as highlighted in his recent articles. Among his contributions, he explores the impact of e-retail usage on consumer behavior and examines retail format perceptions in urban markets. Professor Yokoyama's work aims to enhance understanding of the evolving retail landscape and customer interactions.