Natalia Vila

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Articles (20)

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Elísabet Mora

Assistant Professor

University of Valencia

Javier Casanoves-Boix

University of Valencia

Ines Küster

Professor Dr in Marketing

University of Valencia

María Isabel Pascual del Riquelme Martínez

Universidad de Murcia

Natalia Vila

Research Interests

Explore related searches

Contact this professor

Articles (20)

Collaborators (4)

Elísabet Mora

Javier Casanoves-Boix

Ines Küster

María Isabel Pascual del Riquelme Martínez

How do I reach out?

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Natalia Vila

Research Interests

Explore related searches

Contact this professor

Articles (20)

Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events

Volunteer motivation and volunteer loyalty: the moderating effect of gender

Predicting eWOM in a B2B International Trade Fair

Online Engagement in the Sports Industry: Leagues, Athletes, and Sponsoring Brands

Analysing user-generated content in sports events through the lens of the Spain brand

Opinion leaders on sporting events for country branding

Belonging and beliefs: how social influences drive the intention to purchase foods with health claims

Sports icons in nation branding the interplay of motivations, culture and country attachement

Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

Consumer ethics: An extensive bibliometric review (1995–2021)

TICS-Formación efectiva en ventas: sector asegurado mexicano

Handmade virtual messages to promote foreign fashion brands in Instagram

Brand attachment toward functional, symbolic and hedonic brands

Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues

A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)

Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals

B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer

A bibliometric analysis of virtual influencers in the Web of Science

Qualitative social media content analysis as teaching-learning method in higher education

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Collaborators (4)

Elísabet Mora

Javier Casanoves-Boix

Ines Küster

María Isabel Pascual del Riquelme Martínez

How do I reach out?

Meet Kite AI