Paula Rodrigues

Associate Professor

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Articles (18)

Collaborators (10)

Ana Isabel Vale Canavarro

Adjunct Professor and E-learning Coordinator

Pedro Ferreira

Adjunct Professor

Universidade de Aveiro

Mónica Veloso

Universidad Autónoma de Madrid

Jorge Lopes

Professor adjunto

Instituto Superior de Administração e Gestão

Bruno Miguel Vieira

Professor Adjunto

Instituto Superior de Administração e Gestão

Maria Teresa Morais Taveira de Barros

Senior Lecturer

Elvira Vieira

Professora Coordenadora Principal

Instituto Superior de Administração e Gestão

Ana Sousa

Mónica Gómez-Suárez

Universidad Autónoma de Madrid

Manuel Pereira

Professor Adjunto Convidado

Instituto Politécnico de Leiria

Paula Rodrigues

Research Interests

Explore related searches

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Articles (18)

Collaborators (10)

Ana Isabel Vale Canavarro

Pedro Ferreira

Mónica Veloso

Jorge Lopes

Bruno Miguel Vieira

Maria Teresa Morais Taveira de Barros

Elvira Vieira

Ana Sousa

Mónica Gómez-Suárez

Manuel Pereira

How do I reach out?

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Paula Rodrigues

Research Interests

Explore related searches

Contact this professor

Articles (18)

Changes in the fashion industry and consumer choices in the Portuguese context: Strategic directions

World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value

Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

The role of awareness of circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis

After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

COVID-19 vaccine hesitation and brand choice uncertainty

Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

Exploring masstige brands' antecedents and outcomes

Cryptocurrency adoption: a systematic literature review and bibliometric analysis

Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment

Understanding the Effect of Social Media Marketing Activities on Football Fans’ Satisfaction and Engagement: A Study of Portuguese 2nd League Professional Football Clubs

Exploring the relationship between the length of stay and various determinants at one of the best European destinations

Preference between Individual Products and Bundles: Effects of Complementary, Price, and Discount Level in Portugal

The Impact of Brand Relationships on Corporate Brand Identity and ReputationAn Integrative Model

Collaborators (10)

Ana Isabel Vale Canavarro

Pedro Ferreira

Mónica Veloso

Jorge Lopes

Bruno Miguel Vieira

Maria Teresa Morais Taveira de Barros

Elvira Vieira

Ana Sousa

Mónica Gómez-Suárez

Manuel Pereira

How do I reach out?

Meet Kite AI

The Impact of Brand Relationships on Corporate Brand Identity and ReputationAn Integrative Model