Paulo Alexandre Botelho Rodrigues Pires
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About
Paulo Alexandre Botelho Rodrigues Pires is a Professor at Porto Business School in Portugal. His research primarily focuses on customer experience in online shopping, brand equity in fashion products, and sustainable fashion. He has contributed significantly to the understanding of persuasive determinants in marketing and consumer decision-making processes. His recent publications explore various aspects of e-commerce and the impact of celebrity endorsements on purchase intentions.
Recent Grants
Grant: Close
DEMS - Digital E-Marketing for Business Markets
Open Date: 2022-01-01
Close Date: 2024-12-01
Grant: Close
DEMS - Digital E-Marketing for Business Markets
Open Date: 2022-01-01
Close Date: 2024-12-01
Articles (9)
Collaborators (4)
José Santos
Senior Lecturer
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto
Catarina Delgado
Assistant Professor
University of Porto
INES VEIGA PEREIRA
Professor
Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto
Pedro Quelhas-Brito
Associate Professor
Universidade do Porto Faculdade de Economia
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