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Paulo Alexandre Botelho Rodrigues Pires

Professor

Porto Business School

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Portugal

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Research Interests

Digital Marketing

60%

Brand Management

50%

Marketing

70%

Consumer Psychology

40%

Customer Engagement

30%

Consumer Behavior

30%

Digital Economy

20%

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Recent Grants

Grant: Close

DEMS - Digital E-Marketing for Business Markets

Open Date: 2022-01-01

Close Date: 2024-12-01

Grant: Close

DEMS - Digital E-Marketing for Business Markets

Open Date: 2022-01-01

Close Date: 2024-12-01

Articles8

Collaborators4

José Santos

Senior Lecturer

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

Catarina Delgado

Assistant Professor

University of Porto

PORTUGAL

INES VEIGA PEREIRA

Professor

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

Pedro Quelhas-Brito

Associate Professor

Universidade do Porto Faculdade de Economia

PORTUGAL