Pedro Mir-Bernal
Director Académico |Profesor de Marketing
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About
Pedro Mir-Bernal is the Director Académico and Professor of Marketing at Universidad de Navarra ISEM Fashion Business School in Spain. His research focuses on the intersections of fashion, branding, and consumer behavior, as evidenced by his recent articles exploring topics such as internal branding processes and the impact of social media on purchasing decisions. He also examines the evolution of fashion companies into communication enterprises and the portrayal of women in popular media.
Articles (6)
Collaborators (3)
Patricia SanMiguel
Researcher & Lecturer, PhD
Universidad de Navarra ISEM Fashion Business School
Josep A. Rom Rodríguez
Professor catedrático
Blanquerna Universitat Ramon Llull Facultat de Ciències de la Salut
Teresa Sadaba
Universidad de Navarra
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