Rafael Anaya-Sánchez

University of Malaga

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Articles (19)

Collaborators (8)

FRANCISCO LIEBANA-CABANILLAS

Universidad de Granada

Elena Carvajal-Trujillo

Associate Professor

Universidad de Huelva

Yuksel Ekinci

Academic, Professor, Professor of Marketing and Sales

University of Portsmouth

UNITED KINGDOM

Sebastian Molinillo

Professor of Marketing (Catedrático de Marketing)

University of Malaga

David Lopez-Lopez

Associate Professor

Universitat Ramon Llull Esade Business School

Steven D'Alessandro

Professor of Marketing

Edith Cowan University

FRANCISCO REJÓN-GUARDIA

Associate professor

University of Malaga

Morgan Miles

Charles Sturt University

Rafael Anaya-Sánchez

Research Interests

Explore related searches

Contact this professor

Articles (19)

Collaborators (8)

FRANCISCO LIEBANA-CABANILLAS

Elena Carvajal-Trujillo

Yuksel Ekinci

Sebastian Molinillo

David Lopez-Lopez

Steven D'Alessandro

FRANCISCO REJÓN-GUARDIA

Morgan Miles

How do I reach out?

Meet Kite AI

Rafael Anaya-Sánchez

Research Interests

Explore related searches

Contact this professor

Articles (19)

Effect of Social Identification on Esports Viewers Behaviours

The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification

Understanding destination brand experience through data mining and machine learning

Impact of virtual reality experiences on destination image and visit intentions: the moderating effects of immersion, destination familiarity and sickness

Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Navigating the future of brand experience: insights from bibliometric analysis

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

Exploring the antecedents of customers’ willingness to use service robots in restaurants

Brand personality

The customer retail app experience: Implications for customer loyalty

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Influencer marketing: brand control, commercial orientation and post credibility

Millennial consumer preferences in social commerce web design

Promote or Perish? A brief note on academic social networking sites and academic reputation

The impact of affective and cognitive app experiences on loyalty towards retailers

Trust and loyalty in online brand communities

Collaborators (8)

FRANCISCO LIEBANA-CABANILLAS

Elena Carvajal-Trujillo

Yuksel Ekinci

Sebastian Molinillo

David Lopez-Lopez

Steven D'Alessandro

FRANCISCO REJÓN-GUARDIA

Morgan Miles

How do I reach out?

Meet Kite AI