Raj Agnihotri

Iowa State University

United States

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Articles (17)

Metaverse and B2B marketing: untapped research opportunities

Year:

2025

Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe

Year:

2025

Research note: the impact of CI diversity and organizational tenure on the relationship between competitive intelligence and sales performance: a meta-analytic review

Year:

2024

Marketing innovation and strategy: enabling the smooth transition from B2B to B2C space

Year:

2024

Artificial intelligence for business and marketing: a customer-centric approach

Year:

2024

The Social Psychological Explanations for the Effects of Social Media Marketing and Traditional Media on Voting Intentions

Year:

2024

Influencer marketing research: review and future research agenda

Year:

2023

Environmental orientation on the frontline: A boundary‐spanning perspective for supply chain management

Year:

2023

Sales technology research: a review and future research agenda

Year:

2023

Preparing for, withstanding, and learning from sales crises: Implications and a future research agenda

Year:

2022

Drivers and Performance Implications of Frontline Employees’ Social Capital Development and Maintenance: The Role of Online Social Networks*

Year:

2022

How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

Year:

2022

Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance

Year:

2022

Perceptual differences regarding leadership between the store manager and employees and its impact on frontline sales performance: A research note

Year:

2021

Assessing the drivers and outcomes of behavioral self-leadership

Year:

2021

Developing benchmarks to capture relative performance for sales force incentives decisions: Lessons from B2B insurance industry

Year:

2021

Effect of internal competitive work environment on working smart and emotional exhaustion: the moderating role of time management

Year:

2021

Collaborators (2)

Maria Rouziou

Texas A&M University

UNITED STATES

Omar S. Itani

Senior Assistant Professor

The University of Texas Rio Grande Valley

UNITED STATES

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