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Salman Saleem

Senior Lecturer (Digital Sales and Marketing)

Tampere University

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Finland

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Research Interests

Organizational Behavior

20%

Industrial-organizational Psychology

20%

Workplace Psychology

20%

Employee Motivation

20%

Turnover Intention

10%

Satisfaction

10%

Customer Behavior

10%

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Recent Grants

Grant: Close

Unveiling the Power of Employee Emotional Competence in Cultivating Customer Emotional Attachment: The roles of Service Recovery Satisfaction and Service Failure Severity.

Open Date: 2023-01-01

Close Date:

Grant: Close

Influence of the Culture on Advertising and Branding strategies

Open Date: 2017-01-01

Close Date:

Grant: Close

Consequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research

Open Date: 2017-01-01

Close Date:

Grant: Close

Cross-Cultural Advertising Appeals and their Effectiveness: The Role of Product Category and Cultural Values

Open Date: 2014-01-01

Close Date:

Grant: Close

Cross-Cultural Study of the Relationship between Cultural Values, Advertising Appeals and Advertising Effectiveness: The role of product category bound motivations and emotions.

Open Date: 2013-01-01

Close Date: