Salman Saleem
Senior Lecturer (Digital Sales and Marketing)
Tampere University
Finland
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Research Interests
Organizational Behavior
Industrial-organizational Psychology
Workplace Psychology
Employee Motivation
Turnover Intention
Satisfaction
Customer Behavior
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Recent Grants
Grant: Close
Unveiling the Power of Employee Emotional Competence in Cultivating Customer Emotional Attachment: The roles of Service Recovery Satisfaction and Service Failure Severity.
Open Date: 2023-01-01
Close Date:
Grant: Close
Influence of the Culture on Advertising and Branding strategies
Open Date: 2017-01-01
Close Date:
Grant: Close
Consequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research
Open Date: 2017-01-01
Close Date:
Grant: Close
Cross-Cultural Advertising Appeals and their Effectiveness: The Role of Product Category and Cultural Values
Open Date: 2014-01-01
Close Date:
Grant: Close
Cross-Cultural Study of the Relationship between Cultural Values, Advertising Appeals and Advertising Effectiveness: The role of product category bound motivations and emotions.
Open Date: 2013-01-01
Close Date:
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