Salman Saleem
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Senior Lecturer (Digital Sales and Marketing)
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About
Salman Saleem is a Senior Lecturer in Digital Sales and Marketing at Tampere University of Applied Sciences in Finland. His research interests include employee emotional competence, customer emotional attachment, and the impact of cultural practices on advertising. Recent publications explore the roles of service recovery satisfaction, service failure severity, and the interplay between individual values and social norms in cross-cultural contexts.
Recent Grants
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Unveiling the Power of Employee Emotional Competence in Cultivating Customer Emotional Attachment: The roles of Service Recovery Satisfaction and Service Failure Severity.
Open Date: 2023-01-01
Close Date:
Grant: Close
Influence of the Culture on Advertising and Branding strategies
Open Date: 2017-01-01
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Grant: Close
Consequences of Culture on Advertising and Branding Strategies and Operationalization of Culture for Cross-Cultural Advertising Research
Open Date: 2017-01-01
Close Date:
Grant: Close
Cross-Cultural Advertising Appeals and their Effectiveness: The Role of Product Category and Cultural Values
Open Date: 2014-01-01
Close Date:
Grant: Close
Cross-Cultural Study of the Relationship between Cultural Values, Advertising Appeals and Advertising Effectiveness: The role of product category bound motivations and emotions.
Open Date: 2013-01-01
Close Date:
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