SoJung Lee

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Iowa State University

United States

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SoJung Lee is an Associate Professor at Iowa State University in the United States. Her research areas encompass smart tourism technologies, motivations of space tourists, and the role of ethical experiences in travel satisfaction. Recent articles explore topics such as environmental behaviors in hospitality, authenticity in food, and the impact of mobile technology on tourist behavior. She is dedicated to advancing the understanding of engagement and experiences in the tourism and hospitality sectors.

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SoJung Lee

University Name

Iowa State University

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MS & PhD Opportunity in Hospitality Management at Iowa State University

MS and PhD opportunity in Hospitality Management at Iowa State University for Spring 2027 admission. The graduate program is accepting applications and notes that Graduate Assistantship opportunities are available. The post highlights research-oriented training in hospitality and tourism scholarship, with students expected to develop a strong research agenda and work closely with faculty. Eligibility highlights: applicants should be prepared for research-focused graduate study in hospitality management and tourism. The post does not list detailed GPA, test-score, or language requirements. Deadline: October 15, 2026. Contact: SoJung Lee, Professor at Iowa State University, [email protected].

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SoJung Lee

Research Interests

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About

Positions (1)

MS & PhD Opportunity in Hospitality Management at Iowa State University

Articles (19)

The impact of smart tourism technologies on engagement, experiences, and place attachment: A focused study with gamification as the moderator

Future Space Tourists’ Motivations, Constraints, and Negotiation Strategies: A Grounded Theory Approach

Systematic review of review research in hospitality and tourism: Updates from 2017 to 2023

South Korean DMZ tourists’ experience co-creation explained by motivation, interaction, and emotional solidarity

AIRBNB VERSUS HOTEL GUESTS: PROENVIRONMENTAL BEHAVIORS, PLACE ATTACHMENT, AND ENVIRONMENTAL CONCERN

Exploring the role of ethical experiences and psychological well-being in travel satisfaction: An animal welfare perspective in elephant-based tourism

Improving Food and Beverage Satisfaction in the Private Club Industry

Investigating Tourists’ Mobile Technology Resistance Behavior: An Application of Innovation Resistance Theory

The role of festival volunteers in supporting rural community development: a psychological ownership perspective

Authenticity in Food: Scale Development and Validation

Clubs' Environmentally Responsible Behavior: The Perspectives of Club Managers in North America

MESSAGE FRAMING FOR RECYCLING COMMITMENT IN A FESTIVAL SETTING: A THREE-WAY INTERACTION BETWEEN SELF-EFFICACY, GOAL SPECIFICITY, AND CONSTRUAL LEVEL

Predicting preventive travel behaviors under the COVID-19 pandemic through an integration of Health Belief Model and Value-Belief-Norm

Revisiting a destination image model in the social media context

Volunteer tourists? environmentally friendly behavior and support for sustainable tourism development using Value-Belief-Norm theory: Moderating role of altruism

A moderator of destination social responsibility for tourists’ pro-environmental behaviors in the VIP model

A moderator of destination social responsibility for tourists' pro-environmental behaviors in the VIP model

Destination loyalty as explained through self-congruity, emotional solidarity, and travel satisfaction

Exploring Theme Park Visitors' Experience on Satisfaction and Revisit Intention: A Utilization of Experience Economy Model

Collaborators (2)

Choong-Ki Lee

Dongoh Joo

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