Stephan Zielke
Professor, Chair of Multi-Channel-Management
Bergische Universität Wuppertal
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Stephan Zielke is a Professor and Chair of Multi-Channel-Management at Bergische Universität Wuppertal, Germany. His research primarily focuses on consumer behavior, exploring areas such as the impact of shopping app features on customer satisfaction, and the motivations behind channel choices in retail. His recent publications investigate themes including gamified promotions in shopping apps and the effects of price perception on purchasing intentions.
Articles (9)
Collaborators (4)
Marcin Komor
University of Economics in Katowice
POLAND
Joachim Scholderer
Professor
Norwegian University of Life Sciences
NORWAY
Thomas Dobbelstein
-
GERMANY
Anne Peschel
Aarhus University
DENMARK
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