Stephan Zielke
Professor, Chair of Multi-Channel-Management
Bergische Universität Wuppertal
Germany
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Research Interests
Behavioral Economics
40%
Social Media Marketing
10%
Marketing
40%
Consumer Behavior
40%
Neuromarketing
20%
Consumer Psychology
20%
Demand Modeling
20%
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Collaborators3
Joachim Scholderer
Professor
Norwegian University of Life Sciences
NORWAY
Thomas Dobbelstein
-
GERMANY
Anne Peschel
Aarhus University
DENMARK
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