Taku Togawa

Associate Professor

Sophia University

Japan

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Articles (9)

The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation

Year:

2023

Effect of Customers’ Names on Brand Choices:

Year:

2023

Sensory Nudge:

Year:

2023

Multiple senses influencing healthy food preference

Year:

2022

Looks Far Beyond My Reach: The Zoom Effect in Product Videos Influences Luxury Perception and Purchase Intention

Year:

2022

Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants

Year:

2022

A Cross-Cultural Investigation of Metamotivational Beliefs About Regulatory Focus Task-Motivation Fit

Year:

2021

Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation

Year:

2021

A cross-cultural investigation of metamotivational knowledge of construal level in the United States and Japan.

Year:

2020

Collaborators (4)

Yoko Sugitani

Sophia University

JAPAN

Jaewoo Park

Chuo University

JAPAN

Hiroaki Ishii

Associate Professor

Waseda University

JAPAN

Kosuke Motoki

Assistant Professor

University of Tokyo

JAPAN

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