Takumi Kato

Assistant Professor

Meiji University

Japan

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Takumi Kato is an Assistant Professor at Meiji University in Japan. His research areas include consumer behavior related to innovative technologies, brand loyalty analytics, and the environmental impact of packaging choices. Recent articles authored by Dr. Kato explore topics such as the perceived enjoyment of self-driving cars, the influence of advertising on employee turnover intentions, and the effects of geographical perspectives on product attractiveness.

Takumi Kato

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Articles (21)

A Living Room on Wheels! Mechanisms Behind Customers’ Perceived Fun of Self-Driving Cars

Effect of Advertising on Employee Turnover Intentions:

Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea

Fruit pictures on beverage packages, health effect, and purchase intention

Tactics to mitigate the negative impact of introducing advanced technology on employees: Evidence from large listed companies in Japan

Effect of Advertising on Employee Turnover Intention:

Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities

Effect of north, south, east, west on the attractiveness of products and services: extension of country of origin to cardinal directions

Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models

Contribution of concept recall to brand loyalty: An empirical analysis of design and performance

The value created by the removal of cut lines: Evaluating the impact of finishing of industrial designs on purchase intention

Effect of Driving Sound of Electric Vehicle on Product Attractiveness

Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys

Which Is More Effective for Job Satisfaction, Expert Knowledge or Career Status Through Training? Differences between Large Enterprises and SMEs

Brand Storytelling on Websites: The Role of Empathy on Repurchase Intentions for PCs and Smartphones

Selection is superior to scale: determining brand loyalty highly correlated to market share

Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market

Environmental vs. labor issues: evidence of influence on intention to purchase ethical coffee in Japan

Selection versus scale: Loyalty indices for brand management

Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce

Consumer response tendency and its implications for satisfaction and recommendation intention

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Yao-Chin Wang

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