Teresa Fernandes

Assistant Professor

School of Economics and Management - University of Minho Portugal

Portugal

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Dr. Teresa Fernandes is an Assistant Professor at the School of Economics and Management, University of Porto, Portugal. Her research interests include social media engagement, consumer behavior, and marketing strategies, as reflected in her recent articles on topics such as social media fatigue among young consumers and the impact of conscientious purpose-driven marketing. She also explores privacy concerns related to COVID-19 tracking apps and the motivations behind volunteer engagement.

Teresa Fernandes

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Articles (15)

Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers

Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes

Privacy concerns with COVID-19 tracking apps: a privacy calculus approach

Towards a better understanding of volunteer engagement: self-determined motivations, self-expression needs and co-creation outcomes

Privacy concerns with COVID-19 tracking apps: a privacy calculus approach

Towards a better understanding of volunteer engagement: self-determined motivations, self-expression needs and co-creation outcomes

Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness

Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction

From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?

Revisiting the privacy calculus: Why are consumers (really) willing to disclose personal data online?

Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption

Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value

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