The Khoa Do
Assistant Professor (UK Lecturer) of Marketing
Royal Holloway, University of London
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About
Dr. The Khoa Do is an Assistant Professor of Marketing at Royal Holloway University of London, UK. His research areas include consumer financial well-being, the implications of generative AI in service research, and the dynamics of human-robot relationships in the hospitality industry. His recent publications explore topics such as organizational dehumanization, empathy in service contexts, and the impact of frontline employees' emotional experiences on job performance.
Articles (13)
Collaborators (3)
Huy Gip
ACES Assistant Professor
Texas A&M University
UNITED STATES
Priyanko Guchait
University of Houston
UNITED STATES
Vijay Pereira
Full Professor
NEOMA Business School - Campus de Reims
FRANCE
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