Thomas Horky

Professor

Macromedia University of Applied Sciences

Germany

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Research Interests

Sports Journalism

40%

Media Studies

20%

Journalism

30%

Sports Science

30%

Social Exchange

10%

Periodismo

10%

Organizational Performance

10%

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Articles6

Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey

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Year:

2023

Organizational gatekeeping in Australian sports journalism: A longitudinal study of three newspapers

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Year:

2023

Sports in African Print Media: Quality Journalism or Toy Department? A Comparison of the South African Results from the 2011 and 2021 International Sports Press Survey

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Year:

2022

Mediatization in Times of Pandemic: How German Grassroots Sports Clubs Employed Digital Media to Overcome Communication Challenges During COVID-19

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Year:

2022

Social personalities in sports: an analysis of the differences in individuals’ self-presentation on social networks

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Year:

2021

No sports, no spectators – no media, no money? The importance of spectators and broadcasting for professional sports during COVID-19

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Year:

2020

Collaborators3

Christiana Schallhorn

Johannes Gutenberg-University

GERMANY

Benjamin Bigl

University of Münster

GERMANY

Daniel Nölleke

Junior Professor

German Sport University Cologne

GERMANY

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