Tianjiao(Grace) Wang

Assistant Professor of Communication

Bradley University

United States

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Articles (8)

Does Sequence Matter?

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Year:

2023

Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions

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Year:

2023

Processing Peripherally Placed Advertising: The Effect of Thematic Ad-Content Congruence and Arousing Content on the Effectiveness of In-Video Overlay Advertising

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Year:

2023

Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages

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Year:

2023

Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR

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Year:

2022

Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions

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Year:

2022

Ambient lighting alters motivational responses to advertisements for foods of different energetic value

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Year:

2021

Love and basketball: Audience response to a professional athlete’s mental health proclamation

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Year:

2021

Collaborators (2)

Rachel Bailey

Assistant Professor, Director of Doctoral Studies

Florida State University

UNITED STATES

Quan Xie

Assistant Professor of Advertising

Southern Methodist University

UNITED STATES

Tianjiao(Grace) Wang

Research Interests

Explore related searches

Contact this professor

Articles (8)

Does Sequence Matter?

Creating persuasive health messages on social media: Effects of humor and perceived efficacy on health attitudes and intentions

Processing Peripherally Placed Advertising: The Effect of Thematic Ad-Content Congruence and Arousing Content on the Effectiveness of In-Video Overlay Advertising

Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages

Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR

Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions

Ambient lighting alters motivational responses to advertisements for foods of different energetic value

Love and basketball: Audience response to a professional athlete’s mental health proclamation

Collaborators (2)

Rachel Bailey

Quan Xie

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