Tobias Schaefers

About

Professor Tobias Schaefers is a faculty member at Hochschule Bielefeld, Germany. His research focuses on consumer behavior, particularly in the contexts of digital content, in-store information sources, and sales enablement in B2B environments. Recent publications explore topics such as social media engagement, outcome-based contracting, and the sharing economy, reflecting his interest in marketing dynamics and consumer decision-making processes.