Tsutomu Sunaga
Professor
Waseda University
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About
Tsutomu Sunaga is a Professor at Waseda University in Japan. His research focuses on the connotative congruency effect between instrumental timbre and visual design features, customer experience, and multisensory consumer-computer interaction. He has published multiple articles exploring how these elements influence consumer decision-making and regulatory focus.
Articles (8)
Year:
2025
Year:
2025
Collaborators (2)
Charles Spence
University of Oxford
UNITED KINGDOM
Takeshi Moriguchi
-
JAPAN
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