Vivek Astvansh

Associate Professor of Quantitative Marketing and Analytics

McGill University

Canada

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Dr. Vivek Astvansh is an Associate Professor of Quantitative Marketing and Analytics at McGill University, Canada. His research focuses on various aspects of marketing strategies, customer interaction analytics, and corporate social responsibility. Recent articles include methods for measuring marketing emphasis, insights from customer chats, and the implications of advertising spending in response to product recalls.

Vivek Astvansh

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Articles (19)

A new technique for measuring a firm’s marketing emphasis

Insights from customers’ chats with bots and human agents

How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall?

How Can a Firm Suppress Shareholders’ Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?

Classifying an incoming customer message into spam versus ham

Unveiling Regulatory Operations: A Data Set of the Determinants, Process, and Outcomes of Product Defect Investigations by the U.S. Automotive Safety Regulator

Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival

Product recall: a synthesis of multidisciplinary findings, and research directions

Labor unionization and real earnings management: Evidence from labor elections

Recycling firm-generated content on social media platforms: phenomenon and research propositions

How and Why does a Business-to-Business Firm's Corporate Social Responsibility Disclosure Impact its Dependence on its Major Customers and Major Suppliers?

The dynamic interdependencies among the negativity and the positivity in news and user-generated content about safety in a firm’s products and the firm’s product recalls

Brand warmth elicits feedback, not complaints

The effects of regulatory investigation, supplier defect, and product age on stock investors’ reaction to an automobile recall

The social cost of investor distraction: Evidence from institutional cross-blockholding

Academic business research: Impact on academics versus impact on practice

The effects of the news media on a firm's voluntary product recalls

The Recall Decision Exposed: Automobile Recall Timing and Process Data Set

Differential Effects of Received Trade Credit and Provided Trade Credit on Firm Value

Collaborators (4)

Kamran Eshghi

Yen-Yao Wang

Kersi Antia

Tao Chen

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