Walter Herzog
Professor
WHU - Otto Beisheim School of Management
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Walter Herzog is a Professor at WHU – Otto Beisheim School of Management in Germany. His research interests encompass consumer behavior, particularly the impact of touchscreen devices on choice confidence and purchase likelihood. He also explores the influence of marketers' personal preferences on consumer decision making, as well as the effects of customer discounts on frontline employees.
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Tillmann Wagner
Professor of Marketing
WHU - Otto Beisheim School of Management
GERMANY
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