Werner Reinartz
University of Cologne
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Articles (9)
Year:
2022
Collaborators (6)
Maik Eisenbeiss
Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology
University of Bremen
GERMANY
Nico Wiegand
University of Amsterdam
NETHERLANDS
Thomas Scholdra
University of Cologne
GERMANY
Julian Wichmann
Tilburg University
NETHERLANDS
Bernd Skiera
Professor
Goethe University Frankfurt
GERMANY
Maren Becker
Assistant Professor
ESCP Business School
GERMANY
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