woonho Kim

Professor

Nihon University

Japan

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Woonho Kim is a Professor at Nihon University, Japan. His research focuses on consumer behavior, retail market dynamics, and the intersection of online sales with brand management. Recent articles examine topics such as customer satisfaction in urban retail settings and the effects of consumer perceptions on shopping formats. Through various methodologies, including empirical studies and qualitative analyses, he contributes to understanding complex market relationships and challenges.

Articles (5)

Using a ‘lens’ to re-search business markets, relationships and networks

Year:

2022

Revisiting the Big Middle: an fsQCA approach to unpack a large value market from a product specialist retailer's perspective

Year:

2022

Moderating effect of customer's retail format perception on customer satisfaction formation: An empirical study of mini-supermarkets in an urban retail market setting

Year:

2022

Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

Year:

2022

A Mixed-method Study on the Determinants of Different Levels of Customer Satisfaction with a ‘Mini Supermarket’ Multiple in a Spatially Small Urban Market Setting : A Concurrent Approach with fuzzy-set Qualitative Comparative Analysis (fsQCA) and Multi-variate Regression Analysis (MRA)

Year:

2020

Collaborators (2)

Narimasa Yokoyama

Professor

Hosei University

JAPAN

Poul Houman Andersen

Aalborg University

DENMARK

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