Yang Feng

Advertising Associate Professor in Artificial Intelligence

University of Florida

United States

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Dr. Yang Feng is an Advertising Associate Professor in Artificial Intelligence at the University of Florida. His research centers on the intersections of AI and advertising, exploring topics such as consumer empowerment through generative AI, the evolution of AI in advertising, and the effectiveness of influencer marketing. Recent publications include analyses of consumer trust in AI-generated advertising and the impact of misinformation in digital marketing strategies.

Yang Feng

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Articles (17)

Consumer empowerment through generative artificial intelligence: enhancing brand narrative with collaboration, creation, and communication

The AI Genie in the Bottle: Charting AI Evolution and Aversion in Advertising

Curbing misinformation dissemination in influencer marketing: how misinformation interventions affect endorsement effectiveness

Decoding the Trust Matrix: Unraveling Key Predictors of Consumer Trust in AI-Generated Personalized Advertising

From Social Media to E-Commerce: Mitigating the Impact of Negative Online Reviews Through Influencer Inoculation Messages

Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement

Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance

Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness

AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit

Breaking New Ground or Opening Pandora’s Box? Insights from the Special Issue on AI and Social Media Advertising

How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing

Leveraging Artificial Intelligence to Analyze Consumer Sentiments within Their Context: A Case Study of Always #LikeAGirl Campaign

Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube

How consumers react to woke advertising: methodological triangulation based on social media data and self-report data

An expert with whom i can identify: the role of narratives in influencer marketing

Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms

A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts

Collaborators (3)

Joe Phua

Hyehyun Julia Kim

Quan Xie

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