Yichuan Wang
Associate Professor (Senior Lecturer) in Digital Marketing
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Yichuan Wang is an Associate Professor (Senior Lecturer) in Digital Marketing at the University of Sheffield, UK. His research interests include digital marketing strategies, customer loyalty in the sharing economy, and the impact of regulatory pressures on corporate sustainability. Recent articles highlight themes such as the integration of social media analytics in customer engagement and the role of machine learning in sales management.
Articles (20)
Collaborators (19)
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Chih-Hao Ku
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Shuyang Li
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Elvira Ismagilova
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Benny Tjahjono
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Minhao Zhang
University of Bristol
Jamie Carlson
University of Newcastle Australia
Carmen Kar Hang Lee
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Palie Smart
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Mohammad Rahman
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Fraser McLeay
University of Sheffield
Xiaolong Shui
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University of Bristol
yuanzhu zhan
University of Birmingham
Dongmei Cao
Coventry University
Nastaran Hajiheydari
Senior Lecturer
Queen Mary University of London
Nigel Berkeley
Coventry University
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