University of Greenwich
4 days ago
Funded PhD in Artificial Intelligence, Business Models, and Token Economy at University of Greenwich University of Greenwich in United Kingdom
Degree Level
PhD
Field of study
Computer Science
Funding
Full funding availableDeadline
Aug 31, 2026
Country
United Kingdom
University
University of Greenwich

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About this position
Funded PhD opportunity at the University of Greenwich Business School on Artificial Intelligence, Business, Information Systems, Management, Economics, and Data Science.
The project, supervised by Dr Hetty (Wenxian) Sun, explores how metered, on-demand AI consumption is reshaping business models, value creation, pricing, and commercialisation. It asks how firms move from labour-time pricing to token-based intelligence pricing, how competitive advantage shifts toward computational capital, and how organisations can package and capture value from intelligence-as-a-service.
The research combines a systematic literature review, qualitative multiple-case studies, around 30–40 expert interviews across AI buyers and sellers, and quantitative validation using survey and firm-performance data. It is aimed at producing both academic outputs for leading operations, strategy, and information-systems journals and practical tools such as an Intelligence-as-a-Utility Readiness Assessment, an AI business-model innovation toolkit, and a pricing methodology for intelligence-based services.
Funding: Year 1 bursary of £23,805 (UKRI 2026–27 standard rate including London Weighting), with Years 2 and 3 paid at the relevant UKRI rate. The scholarship also contributes tuition fees up to the university Home rate for the duration of the award; international students must cover the remaining fee difference.
Location: London, United Kingdom.
How to apply: Register your interest on the FindAPhD project page. The university will respond directly after you submit the enquiry form. Check the project page for full details before applying.
Funding details
Full funding including tuition fees and living expenses is available for this position. The scholarship covers all educational costs and provides a monthly stipend.
How to apply
Please submit your application including a cover letter, CV, academic transcripts, and contact information for two references. Applications should be sent via the online portal before the deadline.
More information can be found here
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