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University of Turku

Postdoctoral Researcher in B2B Marketing and Customer Experience Management University of Turku in Finland

Degree Level

Postdoc

Field of study

Marketing

Funding

The position is full-time and fixed-term, funded by Business Finland as part of a research project. The salary for a Postdoctoral Researcher (OV5) is approximately 3800 €/month at the beginning of employment. The project also provides funding for conference participation and two weeks of international research mobility.

Deadline

Oct 7, 2026

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Country

Finland

University

University of Turku

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Keywords

Marketing
Business
Management
Customer Experience
Business Performance
Structural Equation Modeling
Economics
Statistics

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About this position

University of Turku is recruiting a Postdoctoral Researcher for a Business Finland-funded project on B2B marketing, customer experience management (CXM), SMEs, and firm growth/performance.

The role sits in the Unit of Marketing at the Department of Marketing and International Business, Turku School of Economics. The project, Driving B2B SMEs’ Growth through Customer Experience, focuses on how CXM contributes to the growth and performance of growth-oriented Finnish SMEs.

The researcher will help design, execute, and publish a large-scale survey study, working with the project team and industry associations. The post offers opportunities to publish in leading journals, present at international conferences, and build an independent research profile in B2B marketing strategy and quantitative research.

Eligibility: a doctoral degree in marketing or a related field (e.g. international business, management, entrepreneurship), a strong publication record, and expertise in theory-driven survey research and quantitative methods such as SEM and/or fsQCA. Excellent English communication skills are required.

Funding: full-time, fixed-term position; salary starts at approximately €3800/month; conference participation and two weeks of international research mobility are funded.

Deadline: 7 October 2026 at 16:00 (Europe/Helsinki). Apply online and include CV (TENK model), publication list, motivation letter, degree certificate(s), and other relevant documents.

Contact for the position: Associate Professor Harri Terho ([email protected]). Application process contact: HR Specialist Mira Liikkanen ([email protected]).

Funding details

The position is full-time and fixed-term, funded by Business Finland as part of a research project. The salary for a Postdoctoral Researcher (OV5) is approximately 3800 €/month at the beginning of employment. The project also provides funding for conference participation and two weeks of international research mobility.

What's required

A completed doctoral degree in marketing or a related field such as international business, management, or entrepreneurship is required. The candidate should have a promising publication record in high-quality international peer-reviewed journals, strong expertise in B2B marketing, customer experience management, or SME research, and excellent theory-driven survey and quantitative research skills such as structural equation modeling (SEM) and/or fsQCA. Applicants must be able to work independently, contribute original ideas, collaborate closely with the research team, and communicate excellently in written and spoken English.

How to apply

Submit the application through the university's online recruitment system. Prepare the application in English and include a CV according to the TENK model, list of publications, motivation letter, degree certificate(s), and any other relevant documents. Apply by 7 October 2026 at 16:00 (Europe/Helsinki).

More information can be found here

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