Anwar Sadat Shimul

Curtin University

Australia

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Articles (10)

The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model

Year:

2023

Marketing in the metaverse: Moving forward – What’s next?

Year:

2023

Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Year:

2023

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

Year:

2023

Luxury brand attachment: Predictors, moderators and consequences

Year:

2022

Motivations of playing digital games: A review and research agenda

Year:

2022

Brand attachment: a review and future research

Year:

2022

Guest Editorial: Luxury Branding – Strategy, Innovation and Sustainability

Year:

2021

Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?

Year:

2021

Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

Year:

2021

Collaborators (1)

Ian Phau

Professor

Curtin University

AUSTRALIA

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