Dr Jacqueline Burgess

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Associate Lecturer in International Business

University of the Sunshine Coast

Australia

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About

Dr. Jacqueline Burgess is an Associate Lecturer in International Business at the University of the Sunshine Coast, Australia. Her research areas include digital marketing, the dynamics of small and medium enterprises (SMEs), and the impact of regional issues on global marketing practices. Recent publications address topics such as outsourcing relationships in digital marketing, the nuances of the video game industry, and consumer perceptions of brand authenticity.

Recent Grants

Grant: Close

Investigating unfair business practices in the digital marketing industry

Open Date: 2021-01-01

Close Date: 2022-01-01

Dr Jacqueline Burgess

Research Interests

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About

Recent Grants

Articles (19)

Digital Marketing Outsourcing Relationships Between SMEs and Service Providers: An Agency Theory Perspective

Understanding How Marginal National Video Game Industries Differ

Digital uptake of small peripheral Australian businesses: facilitating and inhibiting factors

Local issues and global challenges: understanding marketing within the Trans-Tasman video game industry

Australian author, student and publishing perspectives on marketing knowledge

Managing the narratives in narrative media brands

Digital career competencies: A co-created scale for the digital employability competencies we’ve overlooked

‘The theatre was dark’: exploring regional Australian theatre’s resilient response to COVID-19

‘It’s almost a full-time job just marketing your own book’: understanding novelists marketing knowledge and practices

Exploring how players use emergent narrative in strategy games

Investigating consumer perceptions of brand inauthenticity in a narrative brand ending

Consumer Brand Engagement and Video Game Media Brand Authenticity

Rethinking crime fiction readers

Exploring Player Understandings of Historical Accuracy and Historical Authenticity in Video Games

Exploring emergent co-creative narrative in a strategy video game brand

In a story-driven game, if the ending sucks it can ruin the whole franchise”: evaluating a narrative brand’s crisis recovery

Developing professional networks: the missing link to graduate employability

A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands

The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd

Collaborators (4)

Gail Crimmins

Margarietha Johanna de Villiers Scheepers

Christian Jones

Saskia de Klerk

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