Freya De Keyzer

Assistant Professor

Erasmus University Rotterdam

Netherlands

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Articles (8)

The role of well‐being in consumer's responses to personalized advertising on social media

Year:

2024

Perspectives: replication is more than meets the eye

Year:

2023

#ThisIsSustainable: The Effect of Disclosures in Influencer Marketing for Sustainable Food

Year:

2023

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Year:

2023

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

Year:

2022

Let’s get personal: Which elements elicit perceived personalization in social media advertising?

Year:

2022

The processing of native advertising compared to banner advertising: an eye-tracking experiment

Year:

2021

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Year:

2020

Collaborators (3)

Lars Bergkvist

Professor

University of Stavanger

NORWAY

Ana Isabel Lopes

University of Amsterdam

NETHERLANDS

Nathalie Dens

-

BELGIUM

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