Giang Trinh

University of South Australia

Australia

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Articles (11)

Valuing the contribution of ultra‐light buyers

Year:

2024

Where is the brand growth potential? An examination of buyer groups

Year:

2023

The unbearable lightness of buying

Year:

2022

Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model

Year:

2022

Using the Dirichlet model to predict how fashion brands compete and grow on eBay

Year:

2022

Honouring Gerald Goodhardt (1930–2020)

Year:

2022

Mind the attention gap: how does digital advertising impact choice under low attention?

Year:

2022

Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model

Year:

2022

The long-term erosion of repeat-purchase loyalty

Year:

2021

A comparison of brand loyalty between on the go and take-home consumption purchases

Year:

2020

Examining older consumers’ loyalty towards older brands in grocery retailing

Year:

2020

Collaborators (2)

Carl Driesener

University of South Australia

AUSTRALIA

Charles Graham

London South Bank University School of Business

UNITED KINGDOM

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