Hamed Azad Moghddam
Course Coordinator and Lecturer
University of Newcastle Australia
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Hamed Azad Moghddam is a Course Coordinator and Lecturer at the University of Newcastle, Australia. His research focuses on consumer behavior in digital environments, particularly in relation to livestreaming, virtual influencers, and social commerce. Recent publications include work on the consumer livestreaming experience, online brand-related activities, and e-learning engagement metrics.
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Collaborators (2)
Gary Mortimer
Queensland University of Technology
AUSTRALIA
João Marôco
Professor
ISPA - Instituto Universitário
PORTUGAL

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