Jesse Weltevreden

Full Professor

Hogeschool van Amsterdam

Netherlands

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Research Interests

Digital Marketing

50%

Social Media Marketing

40%

Marketing

50%

Tourism

30%

Customer Engagement

20%

Location-based Services

20%

Consumer Behavior

20%

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Articles8

The role of frame resonance in resistance to touristification

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Year:

2024

“I refer to it as throwing wads”

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Year:

2024

Crowd-pleasing, niche playing and gentrifying: Explaining the microgeographies of entrepreneur responses to increasing tourism in Amsterdam

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Year:

2023

What drives consumers to use local online retail platforms?

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Year:

2023

Digital marketing activities by Dutch place management partnerships: A resource-based view

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Year:

2022

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

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Year:

2021

How location-based messages influence customers’ store visit attitudes

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Year:

2021

Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers

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Year:

2020

Collaborators4

Daphne Hagen

University of Amsterdam

NETHERLANDS

Sjoukje Goldman

Academic, Senior Lecturer, Hogeschool hoofddocent duurzame marketing

Hogeschool van Amsterdam

NETHERLANDS

Tibert Verhagen

Professor Emerging Technology for Business

Hogeschool van Amsterdam

NETHERLANDS

Hester Van Herk

Full professor

University of Amsterdam

NETHERLANDS

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