John Roberts

Scientia Professor

University of New South Wales
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Australia

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John Roberts is a Scientia Professor at the University of New South Wales, Australia. His research focuses on marketing science, particularly in the areas of brand response to environmental changes and the evolution of marketing research in Australasia. His recent publications reflect a commitment to enhancing marketing practices for societal benefit, emphasizing rigor and relevance in marketing research.

Articles (8)

Collaborators (5)

Harald van Heerde

University of New South Wales

AUSTRALIA

Nicole Mead

Associate Professor

York University Schulich School of Business

CANADA

David Corkindale

University of South Australia

AUSTRALIA

Aparna Labroo

Professor

Northwestern University

UNITED STATES

Valentyna Melnyk

Professor

UNSW Sydney

AUSTRALIA
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