Ofer Mintz

University of Sydney

Australia

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Articles (8)

Should B2B start-ups invest in marketing?

Year:

2024

Marketing on the Metaverse Research Opportunities and Challenges

Year:

2023

National customer orientation: an empirical test across 112 countries

Year:

2023

Metrics for Marketing Decisions: Drivers and Implications for Performance

Year:

2023

National Customer Orientation: A Framework, Propositions, and Agenda for Future Research

Year:

2022

What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance

Year:

2021

The right metrics for marketing-mix decisions

Year:

2021

Managerial metric use in marketing decisions across 16 countries: A cultural perspective

Year:

2021

Collaborators (1)

Shuya Lu

Assistant Professor

Cleveland State University

UNITED STATES

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