Sean Sands at Swinburne University of Technology - Research Interests, Publications & Academic Profile

Sean Sands

Associate Professor

Swinburne University of Technology

Australia

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Research Interests

Social Media Marketing

60%

Digital Marketing

60%

Marketing

90%

Consumer Psychology

70%

Customer Engagement

50%

Consumer Behavior

40%

Explainable Ai

30%

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Articles19

Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising

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Year:

2024

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

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Year:

2024

Diversity in the digital age: how consumers respond to diverse virtual influencers

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Year:

2024

Inauthentic inclusion: Exploring how intention to use AI-generated diverse models can backfire

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Year:

2024

Principles for advertising responsibly using generative AI

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2024

The paradoxes of generative AI-enabled customer service: A guide for managers

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Year:

2024

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

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Year:

2023

Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values

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Year:

2023

The evolving direct‐to‐consumer retail model: A review and research agenda

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Year:

2023

Diversity representation in advertising

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Year:

2023

Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers

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Year:

2023

How dark stories boost recall

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Year:

2023

Alternative protein consumption: A systematic review and future research directions

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Year:

2022

That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content

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Year:

2022

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails

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2022

Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool

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2022

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising

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Year:

2022

Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis

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Year:

2022

When and how consumers are willing to exchange data with retailers: An exploratory segmentation

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Year:

2022

Collaborators10

Justin Cohen

University of South Australia

AUSTRALIA

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Matteo Montecchi

King’s College London

UNITED KINGDOM

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Jason Pallant

Lecturer, Marketing

Swinburne University of Technology

AUSTRALIA

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Kirk Plangger

King’s College London

UNITED KINGDOM

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Leyland Pitt

Professor

Simon Fraser University - Vancouver

CANADA

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Jan Kietzmann

Associate Professor

University of Victoria

CANADA

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Sandra Luxton

AUSTRALIA

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Sara Rosengren

Professor

Stockholm School of Economics

SWEDEN

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Vlad Demsar

Swinburne University of Technology

AUSTRALIA

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Carla Ferraro

Senior Lecturer

Swinburne University of Technology

AUSTRALIA

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